Privacy Policy

Effective Date: February 6, 2018

51本色 (“us,” “we,” or “our”) is committed to protecting the privacy of our users (“you” or “your”). This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website [] (the “Site”).

By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not use or access our Site.

1. Information We Collect

1.1 Personal Information We may collect personal information that you provide voluntarily when you interact with our Site. This may include your name, email address, postal address, phone number, and any other information you choose to provide to us.

1.2 Non-Personal Information When you visit our Site, we may automatically collect certain non-personal information about your device, browsing actions, and patterns. This may include your IP address, browser type, operating system, referring URLs, and other technical information.

2. Use of Information

2.1 Personal Information We may use the personal information we collect from you to:

  • Provide, maintain, and improve our Site and services
  • Respond to your inquiries, comments, or feedback
  • Send you newsletters, marketing or promotional materials, and other information related to our business, if you have opted-in to receive such communications
  • Customize and personalize your experience on our Site
  • Fulfill any other purpose for which you provided the information

2.2 Non-Personal Information We may use non-personal information for various purposes, such as to analyze trends, administer our Site, track users’ movements, and gather demographic information for internal use. This information is used on an aggregated and anonymous basis and does not identify any individual.

3. Disclosure of Information

3.1 Personal Information We may disclose your personal information to third parties only in the following circumstances:

  • With your consent or at your direction
  • To comply with legal obligations or enforce our rights
  • To service providers, contractors, or other third parties who assist us in operating our business and providing our services

3.2 Non-Personal Information We may disclose non-personal information to third parties for various purposes, including analytics, marketing, and improving our services. This information does not identify any individual.

4. Third-Party Links

4.1 Our Site may contain links to third-party websites or services that are not owned or controlled by us. We have no control over and assume no responsibility for the privacy practices of these third-party websites or services. We encourage you to review the privacy policies of those third parties before providing any personal information.

5. Security

5.1 We employ reasonable security measures to protect the personal information we collect from unauthorized access, use, or disclosure. However, no data transmission or storage system can be guaranteed to be 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.

6. Updates to this Privacy Policy

6.1 We reserve the right to update or modify this Privacy Policy at any time, and such changes will be effective immediately upon posting the revised version on our Site. We encourage you to review this Privacy Policy periodically to stay informed of any updates.